The letter ‘S’ in the logo/word mark is composed of the two Arabic letters, D and J. The artist’s name is DJ Salman which, when pronounced, has emphasis on the M and N. The traditional Arabic dots are on these letters to reinforce that, as well as emphasize the artist’s cultural background. The logo part features a typical Trance DJ pose in front of a large sound wave.

The website design was kept very clean and modern while again maintaining a certain sense of his cultural background. DJ Salman is all about sharing his passion & music with the community. It therefore seemed natural to have a strong focus on social media. The website also features a blog and a music player. Because the entire website was build on a Wordpress platform, Salman is able to perform all updates himself (even when on the road).

The website is designed to fit that same overall feel by using metal & glass textures throughout. The site is build on the Wordpress platform using a custom template built from scratch. The client is able to administer every part of the site. The site incorporates event information, race results, a live video feed, blogs from the organizers & international athletes, a live twitter feed and a photo gallery. The photo gallery is also accessible through a custom flash app built into the main banner. A custom flash countdown timer was also built and prominently featured on the website.