Promotional Brochure

Client · Website · Tags

Promotional brochure for provincial tourism company, The brochure itself highlights the services and events that the company offers.

There is a direct design correlation between the brochure and the existing website. The “Discover, Explore, Dream” theme, as well as common colour scheme, fonts, and direct quotes are repeated so that when clients visit the site they feel familiar with the design, the company, and overall look, so that they are more comfortable navigating, ordering a trip, and using the services.

The brochure was primarily geared towards an American (US) audience, which is why the map on the back includes part of the United States. This was so that they could relate, and have a better understanding of where the Bay of Fundy is located.

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